the transformation economy

In 2022, led by Stone Mantel and Joe Pine, author of  “The Experience Economy,”  we launched The Transformation Economy Collaborative to lead, define, and measure this distinct economic opportunity and its unique impact on the health of individuals, businesses and society.

There has never been a better opportunity for tourism stakeholders to adopt new, innovative, and impactful strategies for meeting this emergent demand and providing deep, enduring value to guests and travelers.

We’re partnering with Stone Mantel Experience Strategy Firm and Joe Pine, author of "The Experience Economy" and TTC Advisor, to lead, define and measure the transformation economy.

the emerging market

Knowing how to reach and connect with these travelers, and how to design and facilitate transformative journeys enables you to unlock travel's potential for good in our lives and our society while driving value, loyalty, and referrals to your organization or destination.

To meet and deliver on this nascent demand, the experience economy is now evolving into a transformation economy. According to Stone Mantel, it's the fastest-growing segment of the industry, outpacing services and experiences, now representing a $208 Billion market opportunity in the USA alone.

From B. Joseph Pine II and James H. Gilmore, The Experience Economy

“It’s easy for travel companies to promise transformation. It’s much harder to deliver transformation.”
— Aransas Savas, Stone Mantel 'The Transformation Economy Collaborative'

how do we shift behaviors

Guided by some of the best thinkers in experience and strategy in the world we will be collaborating on solving the following problem: Travel companies, hotels, and destinations tasked with guiding transformation for their guests and travelers need to provide an effective context and tools for behavior change. Though travelers seek transformation, the action of sustaining change can be difficult and can result in disappointing outcomes and customer dissatisfaction.

We believe that behavior change is the missing link in our pro-social and pro-environmental movements, including the climate crisis. This means that in addition to providing deeper value to your customer and building a healthier business, businesses in the transformation economy are also contributing to societal and planetary change.

dig in deeper

  • "Today we are in an Experience Economy, with a Transformation Economy hot on its heels. You can stay in the elusory safety of past practices and keep on doing the same things you've always been doing – in which case, mark my words, you too will be commoditised."

    Joe Pine : Author of “Experience Economy” and co-leader of the Transformation Economy Collaborative

  • "Even though we’re all filled with hopes, aims, and ambitions, significant change is incredibly hard to accomplish on our own. Enterprises should recognize the economic opportunity offered by the transformation business, in which they partner with consumers to improve some fundamental aspect of their lives—to achieve a “new you.”

    Joe Pine, “The New You” Harvard Business Review

  • "Welcome to the transformation economy “Any company that says it wants to help make you healthy, wealthy, or wise is really in the transformation business,” says Pine. “Consumers are increasingly paying people to help them achieve their own aspirations.” The transformation economy includes high-end retreats, coaches, gurus, and guides that promise a personal transformation, whether physical, professional, mental, or spiritual."

    Joe Pine, Author of “The Experience Economy,” and member of the TTC Advisory Council

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